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The Performance Blog

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Social Media Marketing Basics [Part Two]

Part one covered brand engagement, social visualization and how social media marketing is different from traditional approaches. In Social Media Marketing Basics [Part 2], you will learn about the...

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Posted by Katrina Stewart on Mon, Aug 28, 2017 @ 11:02 AM

Topics: Social Media Marketing

Social Media Marketing Basics [Part 1]

Like many business leaders and professionals, you may not realize that the roots of social media marketing started in the late 1980’s when netizens first started using online BBS, newsgroup, and...

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Posted by Katrina Stewart on Mon, Aug 21, 2017 @ 11:12 AM

Topics: Social Media Marketing

How to Do Business on Social Media: Tips For Improving Your Business Pages

Why is Social Media Important to Businesses?

81% of the U.S. population is on social media because it's a great way for people to stay connected, keep informed, and express interests. However, it...

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Posted by Katrina Stewart on Fri, Aug 04, 2017 @ 09:31 AM

Topics: Social Media Marketing

Can't Get Your Team on Board with Social Media? Try this.

Your marketing consultant has likely suggested that your team should “like” and “share” all your business’s blogs and posts on social media. (Let’s all take a moment to chuckle at that one…)

...

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Posted by Katrina Stewart on Fri, Jun 30, 2017 @ 10:41 AM

Topics: Social Media Marketing

An Enquiry Log: Content Creation Inspiration for Your Organization

If you struggle with developing ideas for your organization's blog, there is a simple solution to your content creation inspiration problem. 

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Posted by Katrina Stewart on Thu, Jun 15, 2017 @ 11:15 AM

Topics: Social Media Marketing, Digital Marketing

7 Social Marketing Strategies You Need to Implement by the end of 2017

I can see you now, “Oh no... *Face Palm* ...Not another social media marketing nut.” But just hear me out. Social media marketing is still relevant for your business. Raking close to 3 billion...

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Posted by Katrina Stewart on Thu, Jun 01, 2017 @ 08:50 AM

Topics: Social Media Marketing

Two [Effective] Social Media Advertising Methods to Try in 2017

Promoting your small business in 2017 has become a challenge because of the endless advertising methods available. You have probably found yourself asking, “Where should I start? Is this method...

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Posted by Katrina Stewart on Mon, May 15, 2017 @ 02:50 PM

Topics: Social Media Marketing

21 [Helpful] Social Media Marketing Tips for Small Businesses

Many organizations are turning to social media platforms to research, understand, and engage their audiences. Proactive and professional social media engagement will establish trust, credibility,...

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Posted by Geoff Skadra on Mon, Apr 17, 2017 @ 12:29 PM

Topics: Social Media Marketing

Four Companies Leading the Way in Social Media Marketing

These four companies are using social media marketing to expand and improve the holistic brand experience of their product, and this is a strategy that works particularly well with young audiences.

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Posted by Katrina Stewart on Thu, Apr 13, 2017 @ 12:32 PM

Topics: Social Media Marketing

Is Your Business Falling Behind the Social Media Curve?

Did you know? 80 percent of consumers who complain about brands on Twitter expect responses within just one hour.

Why is that? Consumers are now turning to social media platforms to share...

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Posted by Katrina Stewart on Wed, Mar 29, 2017 @ 12:10 PM

Topics: Social Media Marketing