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The Performance Blog

Improve Your Organization's Performance


Is Your Marketing Budget Organized for the Best ROMI?

Aside from effectively increasing revenue, marketing has become all about efficiency. At the end of the day, you want to spend as little as possible while still generating plenty of relevant...

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Posted by Geoff Skadra on Mon, Jul 03, 2017 @ 02:17 PM

Topics: Digital Marketing

7 Steps to Creating an Email Marketing Strategy for Your Business [Infographic]

Email campaigns are an important component of a company's overall marketing strategy, but there's a big difference between engaging customers and spamming their inbox. Here are seven steps to...

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Posted by Katrina Stewart on Mon, Jun 26, 2017 @ 12:34 PM

Topics: Digital Marketing, Infographics

5 Tips to Grow Your Business with Live Streaming Video

Live videos are generating a ton of engagement on social media. In fact, people are spending 3 times longer watching live video versus those that have been prerecorded (Source: Social Media Today...

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Posted by Geoff Skadra on Thu, Jun 22, 2017 @ 09:08 AM

Topics: Digital Marketing

An Enquiry Log: Content Creation Inspiration for Your Organization

If you struggle with developing ideas for your organization's blog, there is a simple solution to your content creation inspiration problem. 

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Posted by Katrina Stewart on Thu, Jun 15, 2017 @ 11:15 AM

Topics: Social Media Marketing, Digital Marketing

Improve Email Open Rates for Your Organization With This Simple Change

Email marketing campaigns remain an effective tool for reaching people of all ages - even the coveted millennial generation. It's low-cost and can have a big impact if you do it well. In fact,...

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Posted by Geoff Skadra on Tue, Jun 13, 2017 @ 07:45 AM

Topics: Digital Marketing

In-House Marketer or Agency? 5 Smart Reasons to Hire a Digital Marketing Team

Digital marketing is constantly evolving and changing. What works today may or may not work tomorrow. Keeping up with the trends is essential for reaching today’s consumer and remaining current in...

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Posted by Katrina Stewart on Tue, Jun 06, 2017 @ 10:48 AM

Topics: Digital Marketing

4 Key Questions to Kickoff Your Business's Lead Generation Strategy

Not every person is a match for the goods or services that your business offers. However, the more you know about your leads, the better you can determine who is and who is not worth pursuing. ...

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Posted by Geoff Skadra on Wed, May 24, 2017 @ 02:41 PM

Topics: Digital Marketing, customer experience

Customer Experience Optimization [A Vital Component for your Small Business]

As every small business knows, it is a constant challenge to stay ahead of competitors. Simply having an online web presence is not enough to succeed in the digital business world. Fortunately,...

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Posted by Geoff Skadra on Mon, May 22, 2017 @ 11:45 AM

Topics: SEO, Digital Marketing, Web Design and Development

Get More Leads with These [Data-Driven] Digital Marketing Strategies

Focusing on tactics that build your leads list is a huge component to your digital marketing strategy and should be executed regularly to help achieve your overall business objectives (i.e....

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Posted by Geoff Skadra on Thu, May 18, 2017 @ 08:41 AM

Topics: Digital Marketing

3 Things You Need to Know [Before] Hiring a Digital Marketing Consultant

Creating a digital marketing strategy for your brand can be a fun and satisfying experience. However, it is important to consider a few things before embarking on the journey toward strengthening...

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Posted by Geoff Skadra on Mon, May 01, 2017 @ 02:10 PM

Topics: Digital Marketing