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The Performance Blog

Improve Your Organization's Performance

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Fixing a Broken Digital Marketing Campaign

 If your digital marketing campaign isn't bringing the results you imagined, then it doesn't necessarily mean that the marketing practice itself is fruitless. Instead, it's a sign that something...

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Posted by Geoff Skadra on Mon, Sep 18, 2017 @ 09:04 AM

Topics: Digital Marketing, Inbound Marketing

3 Tips for Creating Effective Content on a Budget

Content marketing isn’t the budget friendly strategy that many marketers claim it is. Great content takes a ton of time, and in some cases money, to produce and distribute it effectively. As a...

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Posted by Katrina Stewart on Thu, Aug 31, 2017 @ 01:09 PM

Topics: Digital Marketing, Content Creation

How to Turn Your Website into a Lead Vacuum

An aesthetic web design is nice and all, but your site's main purpose is to generate and convert leads. In this article, I'll explain how to turn your website into a lead vacuum. You'll be getting...

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Posted by Geoff Skadra on Mon, Aug 14, 2017 @ 10:10 AM

Topics: Digital Marketing, Web Design and Development

These Digital Marketing Metrics Will Drive Results for Your Business

Most small business owners rely on a variety of financial and operational data to make decisions and form strategies, but digital marketing metrics are equally important. While there are hundreds...

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Posted by Geoff Skadra on Fri, Aug 11, 2017 @ 08:58 AM

Topics: Digital Marketing

Secret Recipe for a High Converting Landing Page [With Examples]

How do you convert those website visitors into repeat customers and raving fans? The key lies in a compelling landing page. Below we reveal a foolproof recipe for a high converting landing page...

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Posted by Katrina Stewart on Tue, Jul 25, 2017 @ 04:08 PM

Topics: Digital Marketing, Web Design and Development

How Are You Measuring Your Return on Marketing Investment?

Smart consumers consider their return on investment before committing to a pricey purchase. But are businesses effectively monitoring the payback from their performance based digital marketing...

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Posted by Geoff Skadra on Thu, Jul 20, 2017 @ 12:16 PM

Topics: Digital Marketing

Are You Using Your Website to Effectively Increase Revenue?

Ready for an understatement? Here's a good one: 

A company's website can effectively increase revenue. 

Too many people see websites as marketing fluff. In reality, they have a direct impact on...

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Posted by Katrina Stewart on Thu, Jul 13, 2017 @ 11:53 AM

Topics: Digital Marketing, Web Design and Development

4 Quick Email Marketing Tips to Increase Open Rates

As time goes on, it's common to see open rates drop in an email marketing campaign. In this blog, we'll suggest some strategies you can use to bring them back up and keep them there. 

Here are 4...

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Posted by Geoff Skadra on Thu, Jul 06, 2017 @ 04:20 PM

Topics: Digital Marketing

Is Your Marketing Budget Organized for the Best ROMI?

Aside from effectively increasing revenue, marketing has become all about efficiency. At the end of the day, you want to spend as little as possible while still generating plenty of relevant...

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Posted by Geoff Skadra on Mon, Jul 03, 2017 @ 02:17 PM

Topics: Digital Marketing

7 Steps to Creating an Email Marketing Strategy for Your Business [Infographic]

Email campaigns are an important component of a company's overall marketing strategy, but there's a big difference between engaging customers and spamming their inbox. Here are seven steps to...

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Posted by Katrina Stewart on Mon, Jun 26, 2017 @ 12:34 PM

Topics: Digital Marketing, Infographics