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The Performance Blog

Improve Your Organization's Performance


10 Signs You Need to Fix Your Website

Your website is the face of your business. It's not there just to provide information or sell a product. Your website represents your company, your brand, and your values. It's important to take...

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Posted by Katrina Stewart on Wed, Jul 19, 2017 @ 09:37 AM

Topics: Web Design and Development, customer experience

4 Key Questions to Kickoff Your Business's Lead Generation Strategy

Not every person is a match for the goods or services that your business offers. However, the more you know about your leads, the better you can determine who is and who is not worth pursuing. ...

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Posted by Geoff Skadra on Wed, May 24, 2017 @ 02:41 PM

Topics: Digital Marketing, customer experience

How to Create Consideration Stage Content for the Buyer’s Journey

Moving your leads successfully through your sales funnel (or buyer’s journey) requires strategic content that keeps them engaged and taking action. With a clear understanding of the different stages,...

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Posted by Geoff Skadra on Tue, Apr 25, 2017 @ 04:44 PM

Topics: Digital Marketing, customer experience