A multi-channel marketing strategy lets you reach out to your customers through a variety of sources, both online and offline. People get their information from many different places; a multi-channel strategy helps you connect with them in the way that is convenient for your customers.
Here are three tips for finding multi-channel marketing success for your small to mid-sized business.
1. Have A Clear Message
Even though you are distributing your message across multiple channels, it is important that the overall message stays the same. Having one, clear and consistent message helps you build credibility and faith in your brand. To have a successful strategy, customers and potential customers, need to recognize your brand across multiple channels.
2. Link Your Channels
You can reach even broader audiences when you integrate your marketing channels. Many platforms, especially social media, make sharing across channels easy. You can use this to your advantage by adding social media buttons and sharing options to all of your materials, such as blog posts. Encourage your customers to share your content with incentives or even a simple call to action. When your customers share something of yours via Facebook or Twitter you have the opportunity to reach a brand new audience of their followers and friends.
3. Measure Your Results
As with all marketing efforts, you need to carefully analyze your results to see what is working and what channels are failing to drive traffic to your business. If something is not working you can either adjust your strategy and try again, or stop using that specific channel and focus your time elsewhere.