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The Performance Blog

Improve Your Organization's Performance

Social Media Marketing Basics [Part Two]

Posted by Katrina Stewart on Mon, Aug 28, 2017 @ 11:02 AM

Part one covered brand engagement, social visualization and how social media marketing is different from traditional approaches. In Social Media Marketing Basics [Part 2], you will learn about the social media marketing topics of gamification, video sharing, and native advertising.

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Gamification Means Fun and Revenue

Gamification has become one of the biggest buzzwords within the past few years. When advertising and marketing managers ask their teams how to discreetly increase user engagement and enjoyment, the answer usually lies in gamification.

Gamification refers to any structured interaction that involves the traditional elements of scoring points, competing with others, and winning a prize. (Like a game! *Wink Wink*) This social media strategy allows companies like yours to directly engage consumers in enjoyable ways while simultaneously demonstrating your brand's value and your brand's personality.



Video Sharing

YouTube users view approximately one billion videos every day around the world. Video viewing, sharing, and commenting has quickly taken over the social media space. Some of the other most popular video-based social media platforms include Snapchat, Vine, Metacafe, and Periscope.

Video is one of the best content marketing tactics because it allows you to create stronger emotional connections with your audience and portrays more subtle and subconscious messages. You can also use video to improve SEO because it is generally favored by search engine algorithms.

Note: Online consumers are overwhelmed with content competing for their brief attention spans, so video is one of the best ways you can capture the attention of content-overloaded consumers.

Check out this blog for more information on how to grow your business with live streaming video.


Native Advertising

This type of media is favored by many business experts because although it is paid content, it is inherently non-invasive and non-disruptive. You have probably seen native advertisements in items like suggested Facebook posts, Twitter tweets, and other content recommendations.

You can use native advertising to build trust with existing customers and also to engage prospective customers. The goal of native advertising is to seamlessly integrate with your site’s content rather than interrupting it.

Social media marketing is quickly becoming one of the most important engagement platforms for sharing ideas, comments, feedback, products, and services. Subscribe and stay tuned for part three which will cover social commerce, social channel evolution, and mobile-friendly platforms.

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