<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=93902&amp;fmt=gif">

The Performance Blog

Improve Your Organization's Performance

Social Media Marketing Basics [Part 1]

Posted by Katrina Stewart on Mon, Aug 21, 2017 @ 11:12 AM

Like many business leaders and professionals, you may not realize that the roots of social media marketing started in the late 1980’s when netizens first started using online BBS, newsgroup, and Internet Chat Relay platforms. You can see that social media marketing has always revolved around online users accessing information, sharing opinions, and commenting on products and services. That’s why social media marketing remains so successful at increasing brand loyalty, recognition, and conversion.

You will find this series helpful in understanding the benefits of social media marketing, how to successfully use social media marketing for your business, and why social media marketing is still a great investment.

Traditional Marketing vs Social Media Marketingtraditional-marketing-vs-social-media-marketing.png

You may believe that traditional marketing is better than social media marketing, or vise versa. But the truth is, there are many stark differences between traditional and social media marketing that make them both viable options.

For example, the traditional objective has focused on a single, decision-oriented transaction, but social media marketing focuses on implementation-oriented goals and cultivating long-term relationships.

Traditional marketing approaches consumers through static actions, but social media marketing uses dynamic interactions.

The fundamental goal of traditional marketers is the acquisition of new customers, but the maintenance and expansion of existing relationships drives social media marketing.

All of this positively contributes to quality interactions, mass customization, and post-sales decisions.

So when it comes to choosing which way you should advertise your business, start with the goals you wish to achieve and then choose which methods will be most successful at helping you achieve those metrics. 

Hint: A combination of traditional and social media marketing is often the best approach!

Check out some great digital marketing strategies that will help you connect with and convert your audience in our free e-book Connect. Convert. Repeat - Free Digital Marketing Guide (Download)

Social Visualization

Everybody knows that a picture is worth a thousand words, but is it equally as valuable as Snapchat’s 80 and Twitter’s 140 character limits? Instagram and Pinterest are revolutionizing how consumers learn about products, engage companies, and follow corporate activities. 

Social media platforms are changing content strategies and visualization. As a result, companies need to maintain their brand standards and visual content quality in order to attract and maintain the attention of distracted consumers.

When you create social media strategies, they should be crafted with the same level of care as all branding materials and marketing programs. This will prevent you from contributing to the real psychology disorder called information overload syndrome that many users are dealing with today.

Big Concepts Drive Brand Engagement.

Traditional marketing has successfully used big idea and universal concepts to engage consumers, but social media platforms are quickly becoming the preferred forum for social change, public safety, cause awareness, and community issues.

However, you don't need me to tell you that. I am sure you have seen countless GoFundMe campaigns, and calls for help flooding your news feeds. 

How can you leverage this when creating your business's social marketing strategy?

You can jump on the corporate social responsibility (CSR) bandwagon by promoting worthy causes together with business goals and marketing campaigns. For example, fitness, fast food, and health care organizations are starting to align their products and services with better decisions and healthier lifestyles.

Try partnering with a cause that you believe in and promoting that cause on social media. You may be surprised to find out how much community engagement your efforts can yield.

Subscribe and stay tuned for part two of our series where we will continue to explore social media marketing basics, including gamification, video sharing, and native advertising.

Continue to Part 2 >>


Free Bonus Gift