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The Performance Blog

Improve Your Organization's Performance

10 Social Media Content Tricks for Small Businesses

Posted by Katrina Stewart on Thu, Feb 16, 2017 @ 02:11 PM

Why focus on creating an effective social media strategy for your business? Improving your social media strategy will play a huge role in your overall online marketing success.

There are over 2 billion active social media users worldwide.
(Source: Brandwatch)

Consumers desire to engage with their favorite brands on social. They tend to find new ones there as well. Since your social media content is what attracts desired audiences to your page, it’s important that it’s enticing, entertaining, and valuable enough to draw people in to follow you.

We’ve gathered ten effective social media strategies you can use to begin improving your social media content today to boost engagement levels on your business social pages.

#1 Be Clear on Your Goals

Make sure that you and your team have clarity on what it is you hope to achieve from your social media marketing strategy. Are you looking to build brand awareness? Build a strong presence? Grow your leads list or increase revenue? Whatever the goal, be clear so you can align your activity to achieve this goal.

#2 Curate Social Media Content

Content curation is a great way to fill in the gaps of your social content while sharing valuable, niche-related topics that appeals to your audience.

#3 Share Office Shenanigans

Publishing images and videos of a typical day at the office humanizes your brand, making you more relatable. People will get to see the real you, boosting the like and the trust factor with your audience.

#4 Broadcast Live-Streaming Videos

Did you know that people spend 3 times longer watching live videos versus ones that have been prerecorded? Apps like Facebook Live, Periscope, and Instagram Stories are generating tons of engagement from social followers. Use them to your advantage.

#5 Host Social Media Contests

Social media contests are killer ways to share content that boosts audience engagement. Make it simple for followers to enter by having them “like your post” to enter.

Using this strategy, we were able to increase the social media engagement for one of our small business client's by 89,549.1% within just six months!

social-media-engagement metrics-omni-strategic-technologies.jpg

Looking for more ways to engage your audience online? Download this free guide to help jump-start your digital marketing campaign. Connect. Convert. Repeat - Free Digital Marketing Guide (Download)

#6 Post Infographics

Infographics are liked and shared on social media 3 times more than other any other type of content. Use these detailed visuals to share data so your audience can easily digest your content.

***Bonus: Check out this infographic "7 Steps to Creating a Social media Strategy for Your Business"

#7 Share Your Blog Content

Social media drives tons of traffic to blog posts. Share relevant, insightful content that speaks to your target audience. Highlight the benefits in your message to get people interested in reading your post.

 #8 Upload Videos

Whether you shoot a 15-second clip or share an influencer’s video, social videos build massive engagement. According to Hubspot, social videos generate 1200% more shares than text and images combined! Include them in your social strategy to increase exposure and spike engagement.

#9 Share Your Followers' Content

Highlight your followers' posts by sharing, commenting, and liking their content. You’ll be amazed at how excited they’ll be to see a “like” coming from a brand like yours. You’ll gain new fans for life through these personal touches.

#10 Use an Editorial Calendar

Organize, plan, and schedule your social media content with an editorial calendar to maintain consistency. This will give you a glimpse of your strategy to keep it focused on your ultimate business objectives and ensuring you’re on track to achieving them through social media.

Stay connected to our website for more fresh tips on how to improve your digital marketing strategy!

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