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The Performance Blog

Improve Your Organization's Performance


Is Your Marketing Budget Organized for the Best ROMI?

Aside from effectively increasing revenue, marketing has become all about efficiency. At the end of the day, you want to spend as little as possible while still generating plenty of relevant...

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Posted by Geoff Skadra on Mon, Jul 03, 2017 @ 02:17 PM

Topics: Digital Marketing

Can't Get Your Team on Board with Social Media? Try this.

Your marketing consultant has likely suggested that your team should “like” and “share” all your business’s blogs and posts on social media. (Let’s all take a moment to chuckle at that one…)


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Posted by Katrina Stewart on Fri, Jun 30, 2017 @ 10:41 AM

Topics: Social Media Marketing

7 Steps to Creating an Email Marketing Strategy for Your Business [Infographic]

Email campaigns are an important component of a company's overall marketing strategy, but there's a big difference between engaging customers and spamming their inbox. Here are seven steps to...

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Posted by Katrina Stewart on Mon, Jun 26, 2017 @ 12:34 PM

Topics: Digital Marketing, Infographics

5 Tips to Grow Your Business with Live Streaming Video

Live videos are generating a ton of engagement on social media. In fact, people are spending 3 times longer watching live video versus those that have been prerecorded (Source: Social Media Today...

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Posted by Geoff Skadra on Thu, Jun 22, 2017 @ 09:08 AM

Topics: Digital Marketing

An Enquiry Log: Content Creation Inspiration for Your Organization

If you struggle with developing ideas for your organization's blog, there is a simple solution to your content creation inspiration problem. 

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Posted by Katrina Stewart on Thu, Jun 15, 2017 @ 11:15 AM

Topics: Social Media Marketing, Digital Marketing

Improve Email Open Rates for Your Organization With This Simple Change

Email marketing campaigns remain an effective tool for reaching people of all ages - even the coveted millennial generation. It's low-cost and can have a big impact if you do it well. In fact,...

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Posted by Geoff Skadra on Tue, Jun 13, 2017 @ 07:45 AM

Topics: Digital Marketing

Blogging for Small Businesses: How to Start Seeing Results

Content is still king in 2017! Your business blog is perhaps your most valuable asset to delivering quality-rich content to your audience while positioning your brand as a leader in the industry.

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Posted by Geoff Skadra on Thu, Jun 08, 2017 @ 04:16 PM

In-House Marketer or Agency? 5 Smart Reasons to Hire a Digital Marketing Team

Digital marketing is constantly evolving and changing. What works today may or may not work tomorrow. Keeping up with the trends is essential for reaching today’s consumer and remaining current in...

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Posted by Katrina Stewart on Tue, Jun 06, 2017 @ 10:48 AM

Topics: Digital Marketing

7 Social Marketing Strategies You Need to Implement by the end of 2017

I can see you now, “Oh no... *Face Palm* ...Not another social media marketing nut.” But just hear me out. Social media marketing is still relevant for your business. Raking close to 3 billion...

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Posted by Katrina Stewart on Thu, Jun 01, 2017 @ 08:50 AM

Topics: Social Media Marketing

Mobile Optimization: Why You Should Revamp Your Digital Marketing Plan

A revolution has taken place. In November of 2015, Google announced that over 50% of internet searches were now being performed on smart phones versus desktop and laptop computers. That percentage...

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Posted by Geoff Skadra on Tue, May 30, 2017 @ 09:28 AM

Topics: Web Design and Development