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The Performance Blog

Improve Your Organization's Performance


10 Signs You Need to Fix Your Website

Your website is the face of your business. It's not there just to provide information or sell a product. Your website represents your company, your brand, and your values. It's important to take...

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Posted by Katrina Stewart on Wed, Jul 19, 2017 @ 09:37 AM

Topics: Web Design and Development, customer experience

Are You Using Your Website to Effectively Increase Revenue?

Ready for an understatement? Here's a good one: 

A company's website can effectively increase revenue. 

Too many people see websites as marketing fluff. In reality, they have a direct impact on...

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Posted by Katrina Stewart on Thu, Jul 13, 2017 @ 11:53 AM

Topics: Digital Marketing, Web Design and Development

I Know Who I Want My Clients to Be... Now What?

Understanding your target audience is a critical first step to make, but it's just the beginning. In this blog, we'll explain why inbound marketing is the best way to move forward. 

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Posted by Geoff Skadra on Tue, Jul 11, 2017 @ 10:47 AM

Topics: Inbound Marketing, Lead Nurturing

4 Quick Email Marketing Tips to Increase Open Rates

As time goes on, it's common to see open rates drop in an email marketing campaign. In this blog, we'll suggest some strategies you can use to bring them back up and keep them there. 

Here are 4...

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Posted by Geoff Skadra on Thu, Jul 06, 2017 @ 04:20 PM

Topics: Digital Marketing

Is Your Marketing Budget Organized for the Best ROMI?

Aside from effectively increasing revenue, marketing has become all about efficiency. At the end of the day, you want to spend as little as possible while still generating plenty of relevant...

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Posted by Geoff Skadra on Mon, Jul 03, 2017 @ 02:17 PM

Topics: Digital Marketing

Can't Get Your Team on Board with Social Media? Try this.

Your marketing consultant has likely suggested that your team should “like” and “share” all your business’s blogs and posts on social media. (Let’s all take a moment to chuckle at that one…)


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Posted by Katrina Stewart on Fri, Jun 30, 2017 @ 10:41 AM

Topics: Social Media Marketing

7 Steps to Creating an Email Marketing Strategy for Your Business [Infographic]

Email campaigns are an important component of a company's overall marketing strategy, but there's a big difference between engaging customers and spamming their inbox. Here are seven steps to...

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Posted by Katrina Stewart on Mon, Jun 26, 2017 @ 12:34 PM

Topics: Digital Marketing, Infographics

5 Tips to Grow Your Business with Live Streaming Video

Live videos are generating a ton of engagement on social media. In fact, people are spending 3 times longer watching live video versus those that have been prerecorded (Source: Social Media Today...

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Posted by Geoff Skadra on Thu, Jun 22, 2017 @ 09:08 AM

Topics: Digital Marketing

An Enquiry Log: Content Creation Inspiration for Your Organization

If you struggle with developing ideas for your organization's blog, there is a simple solution to your content creation inspiration problem. 

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Posted by Katrina Stewart on Thu, Jun 15, 2017 @ 11:15 AM

Topics: Social Media Marketing, Digital Marketing

Improve Email Open Rates for Your Organization With This Simple Change

Email marketing campaigns remain an effective tool for reaching people of all ages - even the coveted millennial generation. It's low-cost and can have a big impact if you do it well. In fact,...

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Posted by Geoff Skadra on Tue, Jun 13, 2017 @ 07:45 AM

Topics: Digital Marketing