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The Performance Blog

Improve Your Organization's Performance

Latest

3 Reasons to Convince Your Boss to Replace Your Work Computer

Many company's try to extend the life of their hardware far past the recommended lifespan, and understandably so. However, holding off until the last possible second to replace your company...

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Posted by Jim Whitecotton on Tue, Aug 22, 2017 @ 12:56 PM

Topics: Technology Improvement

Social Media Marketing Basics [Part 1]

Like many business leaders and professionals, you may not realize that the roots of social media marketing started in the late 1980’s when netizens first started using online BBS, newsgroup, and...

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Posted by Katrina Stewart on Mon, Aug 21, 2017 @ 11:12 AM

Topics: Social Media Marketing

2017 Corporate Website Trends That Generate the Most Leads

It used to be that simply having a website was enough to put your business ahead of the competition. But in today's world—and with the endless possibilities of modern design—companies must keep up...

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Posted by Geoff Skadra on Wed, Aug 16, 2017 @ 10:12 AM

Topics: Web Design and Development

How to Turn Your Website into a Lead Vacuum

An aesthetic web design is nice and all, but your site's main purpose is to generate and convert leads. In this article, I'll explain how to turn your website into a lead vacuum. You'll be getting...

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Posted by Geoff Skadra on Mon, Aug 14, 2017 @ 10:10 AM

Topics: Digital Marketing, Web Design and Development

These Digital Marketing Metrics Will Drive Results for Your Business

Most small business owners rely on a variety of financial and operational data to make decisions and form strategies, but digital marketing metrics are equally important. While there are hundreds...

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Posted by Geoff Skadra on Fri, Aug 11, 2017 @ 08:58 AM

Topics: Digital Marketing

3 Simple Ways to Improve Your Organization's Homepage

You never get a second chance to make a first impression. That's the reason we wear professional suits, make sure our breath is fresh, and deliver a hearty handshake when we first make someone's...

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Posted by Geoff Skadra on Mon, Aug 07, 2017 @ 10:08 AM

Topics: Web Design and Development

How to Do Business on Social Media: Tips For Improving Your Business Pages

Why is Social Media Important to Businesses?

81% of the U.S. population is on social media because it's a great way for people to stay connected, keep informed, and express interests. However, it...

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Posted by Katrina Stewart on Fri, Aug 04, 2017 @ 09:31 AM

Topics: Social Media Marketing

3 Easy Ways to Improve Your Organization's Google Ranking

The majority of commercial website traffic comes from search engines, namely Google. That means competition for search position is stiff and websites not properly optimized don't make the cut.

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Posted by Katrina Stewart on Thu, Jul 27, 2017 @ 09:04 AM

Topics: Inbound Marketing

Secret Recipe for a High Converting Landing Page [With Examples]

How do you convert those website visitors into repeat customers and raving fans? The key lies in a compelling landing page. Below we reveal a foolproof recipe for a high converting landing page...

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Posted by Katrina Stewart on Tue, Jul 25, 2017 @ 04:08 PM

Topics: Digital Marketing, Web Design and Development

How Are You Measuring Your Return on Marketing Investment?

Smart consumers consider their return on investment before committing to a pricey purchase. But are businesses effectively monitoring the payback from their performance based digital marketing...

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Posted by Geoff Skadra on Thu, Jul 20, 2017 @ 12:16 PM

Topics: Digital Marketing