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The Performance Blog

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13 Trends That Will Change How You Market Your Business in 2018

The beginning of the year is often the time we begin to revamp our marketing strategies to increase our ROI. Before you dive into that process, take a moment to review the following trends that...

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Posted by Geoff Skadra on Tue, Jan 09, 2018 @ 07:22 PM

Topics: Digital Marketing

Meltdown/Spectre CPU Vulnerability Update

Summary Omni is aware of several related security bulletins for vulnerabilities identified in multiple vendors’ central processing units (CPU) used by all major computer manufacturers. As of this...

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Posted by Jim Whitecotton on Fri, Jan 05, 2018 @ 02:54 PM

Topics: Cybersecurity & Compliance

15 Crucial Points of Focus for Businesses in 2018

2017 has been the year of social media marketing. Business enthusiasts have made more sales from Facebook and Twitter than from any other business platform. Will 2018 follow the same trend? This...

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Posted by Geoff Skadra on Wed, Jan 03, 2018 @ 10:54 AM

Topics: Digital Marketing

Announcement: Omni is now a Microsoft Authorized Education Partner (AEP)

Building on our long background of working with Community Colleges and Universities, we are happy to announce that Omni has become a Microsoft Authorized Education Partner (AEP). Partners...

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Posted by Jim Whitecotton on Mon, Dec 11, 2017 @ 06:00 AM

Topics: Higher Education, Technology Improvement

Email Marketing Strategy for Law Firms: Building Trust With Clients

As a law firm that needs to branch out to find new clients, email marketing is one of the best routes to find leads. However, with the legal profession being one of the most crowded industries,...

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Posted by Geoff Skadra on Tue, Oct 10, 2017 @ 04:56 PM

Topics: Legal Marketing

Fixing a Broken Digital Marketing Campaign

 If your digital marketing campaign isn't bringing the results you imagined, then it doesn't necessarily mean that the marketing practice itself is fruitless. Instead, it's a sign that something...

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Posted by Geoff Skadra on Mon, Sep 18, 2017 @ 09:04 AM

Topics: Digital Marketing, Inbound Marketing

3 Tips for Creating Effective Content on a Budget

Content marketing isn’t the budget friendly strategy that many marketers claim it is. Great content takes a ton of time, and in some cases money, to produce and distribute it effectively. As a...

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Posted by Katrina Stewart on Thu, Aug 31, 2017 @ 01:09 PM

Topics: Digital Marketing, Content Creation

New Ransomware Scam using IRS and FBI to Trick Users

On August 28th the IRS published a warning about a scam currently spreading across the internet. 

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Posted by Jim Whitecotton on Wed, Aug 30, 2017 @ 09:00 AM

Topics: Cybersecurity & Compliance

Why You'll Need to Focus More on Cybersecurity in 2018 and Beyond

Though it may not be fun to think about, there are many security risks in today's world so Cybersecurity should always be on your mind. Cyber threats are evolving faster every year with no signs...

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Posted by Jim Whitecotton on Tue, Aug 29, 2017 @ 08:41 AM

Topics: Cybersecurity & Compliance

Social Media Marketing Basics [Part Two]

Part one covered brand engagement, social visualization and how social media marketing is different from traditional approaches. In Social Media Marketing Basics [Part 2], you will learn about the...

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Posted by Katrina Stewart on Mon, Aug 28, 2017 @ 11:02 AM

Topics: Social Media Marketing