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The Performance Blog

Improve Your Organization's Performance


Email Marketing Strategy for Law Firms: Building Trust With Clients

As a law firm that needs to branch out to find new clients, email marketing is one of the best routes to find leads. However, with the legal profession being one of the most crowded industries,...

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Posted by Geoff Skadra on Tue, Oct 10, 2017 @ 04:56 PM

Topics: Legal Marketing

Fixing a Broken Digital Marketing Campaign

 If your digital marketing campaign isn't bringing the results you imagined, then it doesn't necessarily mean that the marketing practice itself is fruitless. Instead, it's a sign that something...

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Posted by Geoff Skadra on Mon, Sep 18, 2017 @ 09:04 AM

Topics: Digital Marketing, Inbound Marketing

3 Tips for Creating Effective Content on a Budget

Content marketing isn’t the budget friendly strategy that many marketers claim it is. Great content takes a ton of time, and in some cases money, to produce and distribute it effectively. As a...

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Posted by Katrina Stewart on Thu, Aug 31, 2017 @ 01:09 PM

Topics: Digital Marketing, Content Creation

New Ransomware Scam using IRS and FBI to Trick Users

On August 28th the IRS published a warning about a scam currently spreading across the internet. 

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Posted by Jim Whitecotton on Wed, Aug 30, 2017 @ 09:00 AM

Topics: Cybersecurity & Compliance

Why You'll Need to Focus More on Cybersecurity in 2018 and Beyond

Though it may not be fun to think about, there are many security risks in today's world so Cybersecurity should always be on your mind. Cyber threats are evolving faster every year with no signs...

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Posted by Jim Whitecotton on Tue, Aug 29, 2017 @ 08:41 AM

Topics: Cybersecurity & Compliance

Social Media Marketing Basics [Part Two]

Part one covered brand engagement, social visualization and how social media marketing is different from traditional approaches. In Social Media Marketing Basics [Part 2], you will learn about the...

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Posted by Katrina Stewart on Mon, Aug 28, 2017 @ 11:02 AM

Topics: Social Media Marketing

3 Reasons to Convince Your Boss to Replace Your Work Computer

Many company's try to extend the life of their hardware far past the recommended lifespan, and understandably so. However, holding off until the last possible second to replace your company...

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Posted by Jim Whitecotton on Tue, Aug 22, 2017 @ 12:56 PM

Topics: Technology Improvement

Social Media Marketing Basics [Part 1]

Like many business leaders and professionals, you may not realize that the roots of social media marketing started in the late 1980’s when netizens first started using online BBS, newsgroup, and...

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Posted by Katrina Stewart on Mon, Aug 21, 2017 @ 11:12 AM

Topics: Social Media Marketing

2017 Corporate Website Trends That Generate the Most Leads

It used to be that simply having a website was enough to put your business ahead of the competition. But in today's world—and with the endless possibilities of modern design—companies must keep up...

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Posted by Geoff Skadra on Wed, Aug 16, 2017 @ 10:12 AM

Topics: Web Design and Development

How to Turn Your Website into a Lead Vacuum

An aesthetic web design is nice and all, but your site's main purpose is to generate and convert leads. In this article, I'll explain how to turn your website into a lead vacuum. You'll be getting...

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Posted by Geoff Skadra on Mon, Aug 14, 2017 @ 10:10 AM

Topics: Digital Marketing, Web Design and Development