The Performance Blog

Improve Your Organization's Performance

Top 3 Multi-channel Marketing Strategies for your Small Business

Posted by Geoff Skadra on Wed, Dec 21, 2016 @ 02:18 PM

You've heard it a million times, the internet is key to successful marketing today. Though we are fully aware, we can still often neglect some of the best opportunities to market our business. Keeping on top of this is a heavy task for anyone, though. 

Any corner you look to on the internet, there is a new business blowing up, smashing all competition in its path, while simultaneously allowing for the growth of others. With all of these crazy booms, here's a few to jump on board with today and make the most of. 

1. Social Media

I know, another cliche marketing method, but ignoring the potential impact of it is a major mistake. There are businesses growing today strictly because of their strong social media presence. Don't overlook this one; take advantage of it, and jump aboard the train. It's the only way to maximize your marketing potential.

Want more information on multi-channel marketing strategies? Download this free digital marketing guide to begin connecting with and converting prospects. 

Having trouble with your digital marketing efforts?  Read our free guide to begin connecting and   converting customers and to develop a great  digital marketing strategy!      READ THE GUIDE

2. Content Partnerships

Now depending on your type of business and tone, this could be either a very simple or a somewhat complicated task. The reason it should be considered is because of its potential to be so simple and yet so beneficial. This is one we tend to toss to the wayside due to an underestimation of impact.

Partnering with someone to share each other's content brings your content to a new crowd and helps to build trust with a brand new audience. When their audience sees that their business likes and trusts your content, they will immediately take an interest in your content and begin to trust your business. There's an undeniable magic to it, and your exposure has the potential to go through the roof. 

3. Target Audience Detection

We all know identifying your audience is key to successful multi-channel marketing, but this process typically stops with sending an email or partnering with someone within that target audience. There's a lot of neglected power here. With targeting your audience you have the potential to a find a location they are likely to visit. Once you learn the locations of your audience, you can advertise in these locations and on these websites to create the greatest impact. 

Are you having trouble connecting with your customers? Would you like to learn the strategies necessary to compete in 2017  and turn your prospects into life-long customers?  We have revealed the basics of inbound marketing,  how to make the most of your valuable time creating engaging content,   and our secret keys to success in our free e-book,  Connect. Convert. Repeat.   Get Your Free E-book

For more information visit here, or follow us on Twitter

About

Omni's Performance Blog

Learn tips, tricks, and processes for performance based digital marketing, strategic IT improvement, and cybersecurity and compliance.

Get notified when new content is available:

Start Connecting With More Leads