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The Performance Blog

Improve Your Organization's Performance

Improve Email Open Rates for Your Organization With This Simple Change

Posted by Geoff Skadra on Tue, Jun 13, 2017 @ 07:45 AM

Email marketing campaigns remain an effective tool for reaching people of all ages - even the coveted millennial generation. It's low-cost and can have a big impact if you do it well. In fact, this critical element of a marketing program gleans $38 for every $1 spent, offering the highest ROI of any digital strategy (Campaign Monitor). Email marketers are always looking for ways to refine and improve email open rates.

Have you discovered how powerful video can be in the email marketing efforts for your small business?

Here are a few reasons you should try incorporating it, starting today! 

People love video, and they are watching it voraciously. 

In fact, it's been predicted that by the end of 2017, 74% of all internet traffic will be video (Invodo - The Marketer's Summary). Youtube has over 1 billion viewers now, which means that more than one third of the world watches videos on the pervasive platform. It's also the web's third largest search engine. 

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Using Videos in Your Emails Helps with Open Rates  

The pros know that email marketing isn't just about how big your list is. In today's information-saturated culture, how can we actually make an impression on the people we are messaging? Many people don't open what you send them, and in some industries open rates in the single digits are still the benchmark. It's not even uncommon today for people to use a completely separate email address to sign up for promotions that will get them on mailing lists.

Video can help! In Invodo's study referenced above, they learned that the word "video" in the subject line of an email increased open rates by 20%, and click-through rates by 65%.

Using Videos in Your Emails Helps Reduce Opt-Outs 

The next challenge for a small business email marketer is how to keep people engaged and on your lists. When you work hard to grow your list, you want to minimize the unsubscribes. Again, video can have a positive impact. Marketing automation firm Eloqua found in a related study that video in emails reduced subscriber opt-outs by 75%. 

 Are you having trouble connecting with your customers? Would you like to learn the strategies necessary to compete in 2017  and turn your prospects into life-long customers?  We have revealed the basics of inbound marketing,  how to make the most of your valuable time creating engaging content,   and our secret keys to success in our free e-book,  Connect. Convert. Repeat.   Get Your Free E-book

Consider creating video content today and using it in your email marketing to increase views and clicks and reduce opt-outs. We are here to help you grow revenue, save time and improve the bottom line, so feel free contact us with questions!