Over-saturation is becoming a problem in many industries. If this is a problem your company is struggling with; there is hope. Here is how you can use digital marketing to make your business stand out in an over-saturated market.
1. Publicize a meaningful reply to a hot news story.
One of the easiest ways to stand out is by tracking which stories are popular and relevant to your target audience and then replying to or writing additional articles surrounding the same topic.
When you find a popular story that gets tons of retweets and Facebook shares, add an insightful contribution to the discussion. Your reply can intrigue readers and build trust. As a bonus, you can add a link to your website where you've just posted another relevant, engaging article about the same topic.
Here are a few ways to stay on top of new and trending topics relevant to your niche:
- Set up Google Alerts to notify you when a topic is written about.
- Use Hootsuite or another keyword tracking service to monitor conversations that you could reply to, and add value to, on your social channels.
2. Review something worth promoting, especially from someone you'd like to collaborate with.
Take a look at someone with a large following on social-media channels who would make a great business partner. Then write a public review about what you genuinely love about one of their products or services.
When you publish this article, send them an email or message about it because chances are they would love to share it with their followers, too. Now you've made a great opening to get a little traffic boost. You have also opened the door for future collaborations.
3. Become a believer in follower appreciation.
Don't just create bland, automated messages to send out to each new follower or subscriber asking them to buy something or sign up for an offering right away. It's best to make a habit out of sending short, personal "Thanks for following" messages to at least a few people each day.
If you're going to use automated messages, at least try to tie them into something personal about each recipient. For example, send them "Happy Birthday" messages on that day or give them a special offer right at that time. These gestures and other personal touches help build brand loyalty and help your business stand out.
Interested in learning more about social media strategies for your business? Check out "10 Social Media Content Tricks for Small Businesses."