Focusing on tactics that build your leads list is a huge component to your digital marketing strategy and should be executed regularly to help achieve your overall business objectives (i.e. increased revenue, repeat sales, and customer referrals).
We’ve compiled four proven ways on how to get more leads through digital marketing.
#1 Get More Leads by Live-Streaming Video
Engage your social media followers by using apps like Periscope, Facebook Live, and Instagram Stories to share valuable content.
How it works:
- Live stream events, promotions, and exclusive offers.
- Create a sense of urgency.
- Collect information.
- Make good on your offer.
Live-streaming video platforms capture attention, so it’s the perfect tool for getting in front of your audience and giving an exclusive offer. You must have a strong CTA that will convince your prospects to give their email addresses (either in the comments or personally inboxing you) to get your deal.
#2 Use Landing Pages
Promote offers linked to an optimized landing page to gather leads.
How it works:
- Promote an offer (through PPC ads) linked to a landing page.
- Prospect fills out form.
- Prospect receives free offer.
Landing pages serve one purpose: to get the visitor’s contact information in exchange for a free content offer. This lead magnet can range from an eBook, video series, checklist, template or special discount.
Build your landing pages with your target persona in mind. Think of language and phrases they would use, and offer content that will provide a solution to a problem they may be experiencing.
#3 Inline Download Forms
One major benefit to blogging is that it improves your lead generation strategy while attracting quality prospects right into your funnel. When you use inline download forms within your post, you’re promoting a content offer that relates to the message the viewer is reading at the moment.
For example, if your blog post is “10 Ways to Grow Tomatoes”, an appropriate download offer could be a cookbook that shares exquisite tomato recipes. Since its highly relevant, the reader is more likely to subscribe.
#4 Video Marketing is a Lead Magnet
Did you know that including a video on a landing page can increase conversion by 80 percent? (Hubspot) Also, after watching a video, 64% of users are more likely to buy a product online. Videos have an incredible way of getting viewers to take action. Therefore, use more videos in your ads for demonstrating your products and to sell a content offer to generate the lead.
Lead generation is a vital ingredient in a working digital marketing plan. The key is to test your efforts and find the tactics that resonate well with your unique audience. Ramp up on what’s working and tweak and modify what isn’t. Soon you will create the perfect formula that generates ongoing leads to your sales funnel.