If you have a small marketing budget but a lot of time, you might be the right contestant for do-it-yourself digital marketing. Here is a list of basic marketing strategies that can be handled by most small business owners or managers without a digital marketing consultant.
Create a Facebook for Business Page
A Facebook for Business page is simple to setup and offers your business an outlet for communicating with customers. You can share blogs, contact information, website links, products and services and collect invaluable feedback to help improve your business performance.
Facebook offers a simple step-by-step set up guide for business pages here.
Create a Twitter Account
Although Twitter doesn’t offer brand or business accounts specifically, this can be a great place for you to interact with customers and resolve customer complaints. Customers love to feel connected with a brand, and Twitter is one of the first places they will go to mention their favorite restaurant or product.
Best of all, Twitter is one of the easiest channels to setup. Here is a simple guide to help you get started.
Looking for more DIY digital marketing tips for connecting with customers online? Check out this free guide.
Request a Google Plus for Business Page
If you are trying to figure out where to begin, this is a task you need to prioritize.
Here’s why. Having an active Google Plus Business profile will help boost SEO more than any other strategy on this list. Which means more traffic to your website, or in other words, more potential customers.
If you haven’t nipped this one in the bud, here is the place you need to start.
Get Involved with Pinterest
Pinterest is great for building a fan base and inspiring others. It could be worth the time and effort to maintain if your target audience is females under 50. If you need to market clothing, food, or jewelry, this should be your go-to channel. Just set up a Pinterest business account here and begin sharing products, blogs, and ideas.
If you offer B2B products or services or if you are in the education industry, it is an absolute necessity for you to have a linked in company page. If you want to take it one step further, spend some time chatting with other LinkedIn users through the forums related to your industry.
Get Involved In Q&A Site Forums
Question and answer sites like Yahoo! Answers, Quora, and Ask MetaFilter, are great for helping to build your business’s reputation. The idea here is to find and answer industry related questions. This will help build trust with your prospects and get your brand name out to people that are already interested in services or products that you offer.
If you are looking for more great digital marketing tips, download this free guide for getting started with digital marketing.