<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=93902&amp;fmt=gif">

The Performance Blog

Improve Your Organization's Performance

Blogging for Small Businesses: How to Start Seeing Results

Posted by Geoff Skadra on Thu, Jun 08, 2017 @ 04:16 PM

Content is still king in 2017! Your business blog is perhaps your most valuable asset to delivering quality-rich content to your audience while positioning your brand as a leader in the industry.

However, with 60% of marketers saying blog content creation is their top inbound marketing priority, finding ways to stand out from the sea of content being shared is crucial to capturing attention and getting in front of your audience. Although, blogging for small businesses can prove to be a challenge, remaining current in your blog strategy will ensure that your efforts are not wasted and in fact, produce results.

The good news is, there are simple yet profound adjustments you can make that increases visibility and WOWs your readers, and generates favorable outcomes like leads and sales from your blogging. Here are five tips you can implement to see improved results with blogging for your small business.


1. Craft a Compelling Headline

Your title gives the first impression of your blog post and determines if people will engage further…or not. Therefore, it’s important to spend time crafting the best headline possible that represents your quality post and attracts attention.

You can begin writing better headlines using the following guideline:

  • Keep your headline short between 8-12 words to increase social shares and improve SEO
  • Numbered lists, how-to's and questions make intriguing headlines, setting the readers expectation
  • Include a benefit people will gain from your article
  • Use tools like CoSchedule's Headline Analyzer to help improve your titles over time


30 point checklist for launching your next campaign free download

2. Include Visuals

Did you know that articles that include an image once every 75-100 words receive double the number of social shares than posts with fewer images (Source: Hubspot)? Make your post colorful and engaging by including images that complement your text.

Infographics, slideshows, GIFs, memes, videos, and photos are excellent visual pieces that make your article come to life. Additionally, you’ll appeal to different learning styles and preferences by including a variety of ways for visitors to connect with your message.


3. Leverage Social Promotion

It’s a no-brainer that your social media platforms are ideal channels to promote your blog posts to build a strong brand and add value to your followers. What some brands fail to do is actually create an entire social media campaign when publishing their articles.

You see, it’s okay to share your blog link multiple times to increase reach and exposure. The key is using a different headline each time so your social posts aren’t redundant. For example, on Twitter, use various tweets to highlight the major points that resonate with your audience, linking back to your article. When posting multiple times on Facebook, share a different image from your article and a key benefit to draw readers in.

Leverage a social media management tool like Buffer or Hootsuite to help schedule your content in advance to post across your social channels.


4. Use Headers and Short Paragraphs for Easy Reading

Since most of your visitors will be perusing your blog post with their mobile device, make it easy for them to read so it doesn’t appear jumbled or overwhelming. Subheadings work well in breaking up your content so it flows smoothly.

Also, use short paragraphs so readers can scan through your post to glean key pieces and get what they need. In fact, 43% of readers admit to skimming through blog posts!

Finally, bullet points and numbers help to achieve this same goal. Use these formatting tools to your advantage…and the readers!



Your business blog is a strong tool in your inbound marketing strategy. Use this guide to better your blogging strategy, which in turn, will increase your online presence and keep viewers responsive to your content.

Much success!

Ready to amplify your inbound marketing in 2017? We're equipped to help! Reach out to us here and let's chat!

Having trouble with your digital marketing efforts?  Download our free guide to begin finding success!    Download FREE Guide