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Geoff Skadra

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Improve Email Open Rates for Your Organization With This Simple Change

Email marketing campaigns remain an effective tool for reaching people of all ages - even the coveted millennial generation. It's low-cost and can have a big impact if you do it well. In fact,...

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Posted by Geoff Skadra on Tue, Jun 13, 2017 @ 07:45 AM

Topics: Digital Marketing

Blogging for Small Businesses: How to Start Seeing Results

Content is still king in 2017! Your business blog is perhaps your most valuable asset to delivering quality-rich content to your audience while positioning your brand as a leader in the industry.

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Posted by Geoff Skadra on Thu, Jun 08, 2017 @ 04:16 PM

Mobile Optimization: Why You Should Revamp Your Digital Marketing Plan

A revolution has taken place. In November of 2015, Google announced that over 50% of internet searches were now being performed on smart phones versus desktop and laptop computers. That percentage...

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Posted by Geoff Skadra on Tue, May 30, 2017 @ 09:28 AM

Topics: Web Design and Development

4 Key Questions to Kickoff Your Business's Lead Generation Strategy

Not every person is a match for the goods or services that your business offers. However, the more you know about your leads, the better you can determine who is and who is not worth pursuing. ...

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Posted by Geoff Skadra on Wed, May 24, 2017 @ 02:41 PM

Topics: Digital Marketing, customer experience

Customer Experience Optimization [A Vital Component for your Small Business]

As every small business knows, it is a constant challenge to stay ahead of competitors. Simply having an online web presence is not enough to succeed in the digital business world. Fortunately,...

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Posted by Geoff Skadra on Mon, May 22, 2017 @ 11:45 AM

Topics: SEO, Digital Marketing, Web Design and Development

Get More Leads with These [Data-Driven] Digital Marketing Strategies

Focusing on tactics that build your leads list is a huge component to your digital marketing strategy and should be executed regularly to help achieve your overall business objectives (i.e....

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Posted by Geoff Skadra on Thu, May 18, 2017 @ 08:41 AM

Topics: Digital Marketing

3 Things You Need to Know [Before] Hiring a Digital Marketing Consultant

Creating a digital marketing strategy for your brand can be a fun and satisfying experience. However, it is important to consider a few things before embarking on the journey toward strengthening...

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Posted by Geoff Skadra on Mon, May 01, 2017 @ 02:10 PM

Topics: Digital Marketing

How to Create Consideration Stage Content for the Buyer’s Journey

Moving your leads successfully through your sales funnel (or buyer’s journey) requires strategic content that keeps them engaged and taking action. With a clear understanding of the different stages,...

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Posted by Geoff Skadra on Tue, Apr 25, 2017 @ 04:44 PM

Topics: Digital Marketing, customer experience

21 [Helpful] Social Media Marketing Tips for Small Businesses

Many organizations are turning to social media platforms to research, understand, and engage their audiences. Proactive and professional social media engagement will establish trust, credibility,...

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Posted by Geoff Skadra on Mon, Apr 17, 2017 @ 12:29 PM

Topics: Social Media Marketing

How to Connect with Alumni in a Digital Age

You have sent out your newsletters, emails, and donation requests. You have mailed reminders and pleaded for responses, and yet, your efforts are miles away from reaching your goals. What have you...

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Posted by Geoff Skadra on Wed, Apr 12, 2017 @ 04:30 PM

Topics: Digital Marketing, Higher Education