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The Performance Blog

Improve Your Organization's Performance


Geoff Skadra

Recent Posts

4 Quick Email Marketing Tips to Increase Open Rates

As time goes on, it's common to see open rates drop in an email marketing campaign. In this blog, we'll suggest some strategies you can use to bring them back up and keep them there. 

Here are 4...

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Posted by Geoff Skadra on Thu, Jul 06, 2017 @ 04:20 PM

Topics: Digital Marketing

Is Your Marketing Budget Organized for the Best ROMI?

Aside from effectively increasing revenue, marketing has become all about efficiency. At the end of the day, you want to spend as little as possible while still generating plenty of relevant...

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Posted by Geoff Skadra on Mon, Jul 03, 2017 @ 02:17 PM

Topics: Digital Marketing

5 Tips to Grow Your Business with Live Streaming Video

Live videos are generating a ton of engagement on social media. In fact, people are spending 3 times longer watching live video versus those that have been prerecorded (Source: Social Media Today...

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Posted by Geoff Skadra on Thu, Jun 22, 2017 @ 09:08 AM

Topics: Digital Marketing

Improve Email Open Rates for Your Organization With This Simple Change

Email marketing campaigns remain an effective tool for reaching people of all ages - even the coveted millennial generation. It's low-cost and can have a big impact if you do it well. In fact,...

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Posted by Geoff Skadra on Tue, Jun 13, 2017 @ 07:45 AM

Topics: Digital Marketing

Blogging for Small Businesses: How to Start Seeing Results

Content is still king in 2017! Your business blog is perhaps your most valuable asset to delivering quality-rich content to your audience while positioning your brand as a leader in the industry.

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Posted by Geoff Skadra on Thu, Jun 08, 2017 @ 04:16 PM

Mobile Optimization: Why You Should Revamp Your Digital Marketing Plan

A revolution has taken place. In November of 2015, Google announced that over 50% of internet searches were now being performed on smart phones versus desktop and laptop computers. That percentage...

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Posted by Geoff Skadra on Tue, May 30, 2017 @ 09:28 AM

Topics: Web Design and Development

4 Key Questions to Kickoff Your Business's Lead Generation Strategy

Not every person is a match for the goods or services that your business offers. However, the more you know about your leads, the better you can determine who is and who is not worth pursuing. ...

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Posted by Geoff Skadra on Wed, May 24, 2017 @ 02:41 PM

Topics: Digital Marketing, customer experience

Customer Experience Optimization [A Vital Component for your Small Business]

As every small business knows, it is a constant challenge to stay ahead of competitors. Simply having an online web presence is not enough to succeed in the digital business world. Fortunately,...

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Posted by Geoff Skadra on Mon, May 22, 2017 @ 11:45 AM

Topics: SEO, Digital Marketing, Web Design and Development

Get More Leads with These [Data-Driven] Digital Marketing Strategies

Focusing on tactics that build your leads list is a huge component to your digital marketing strategy and should be executed regularly to help achieve your overall business objectives (i.e....

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Posted by Geoff Skadra on Thu, May 18, 2017 @ 08:41 AM

Topics: Digital Marketing

3 Things You Need to Know [Before] Hiring a Digital Marketing Consultant

Creating a digital marketing strategy for your brand can be a fun and satisfying experience. However, it is important to consider a few things before embarking on the journey toward strengthening...

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Posted by Geoff Skadra on Mon, May 01, 2017 @ 02:10 PM

Topics: Digital Marketing