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The Performance Blog

Improve Your Organization's Performance

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Geoff Skadra

Recent Posts

13 Trends That Will Change How You Market Your Business in 2018

The beginning of the year is often the time we begin to revamp our marketing strategies to increase our ROI. Before you dive into that process, take a moment to review the following trends that...

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Posted by Geoff Skadra on Tue, Jan 09, 2018 @ 07:22 PM

Topics: Digital Marketing

15 Crucial Points of Focus for Businesses in 2018

2017 has been the year of social media marketing. Business enthusiasts have made more sales from Facebook and Twitter than from any other business platform. Will 2018 follow the same trend? This...

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Posted by Geoff Skadra on Wed, Jan 03, 2018 @ 10:54 AM

Topics: Digital Marketing

Email Marketing Strategy for Law Firms: Building Trust With Clients

As a law firm that needs to branch out to find new clients, email marketing is one of the best routes to find leads. However, with the legal profession being one of the most crowded industries,...

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Posted by Geoff Skadra on Tue, Oct 10, 2017 @ 04:56 PM

Topics: Legal Marketing

Fixing a Broken Digital Marketing Campaign

 If your digital marketing campaign isn't bringing the results you imagined, then it doesn't necessarily mean that the marketing practice itself is fruitless. Instead, it's a sign that something...

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Posted by Geoff Skadra on Mon, Sep 18, 2017 @ 09:04 AM

Topics: Digital Marketing, Inbound Marketing

2017 Corporate Website Trends That Generate the Most Leads

It used to be that simply having a website was enough to put your business ahead of the competition. But in today's world—and with the endless possibilities of modern design—companies must keep up...

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Posted by Geoff Skadra on Wed, Aug 16, 2017 @ 10:12 AM

Topics: Web Design and Development

How to Turn Your Website into a Lead Vacuum

An aesthetic web design is nice and all, but your site's main purpose is to generate and convert leads. In this article, I'll explain how to turn your website into a lead vacuum. You'll be getting...

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Posted by Geoff Skadra on Mon, Aug 14, 2017 @ 10:10 AM

Topics: Digital Marketing, Web Design and Development

These Digital Marketing Metrics Will Drive Results for Your Business

Most small business owners rely on a variety of financial and operational data to make decisions and form strategies, but digital marketing metrics are equally important. While there are hundreds...

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Posted by Geoff Skadra on Fri, Aug 11, 2017 @ 08:58 AM

Topics: Digital Marketing

3 Simple Ways to Improve Your Organization's Homepage

You never get a second chance to make a first impression. That's the reason we wear professional suits, make sure our breath is fresh, and deliver a hearty handshake when we first make someone's...

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Posted by Geoff Skadra on Mon, Aug 07, 2017 @ 10:08 AM

Topics: Web Design and Development

How Are You Measuring Your Return on Marketing Investment?

Smart consumers consider their return on investment before committing to a pricey purchase. But are businesses effectively monitoring the payback from their performance based digital marketing...

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Posted by Geoff Skadra on Thu, Jul 20, 2017 @ 12:16 PM

Topics: Digital Marketing

I Know Who I Want My Clients to Be... Now What?

Understanding your target audience is a critical first step to make, but it's just the beginning. In this blog, we'll explain why inbound marketing is the best way to move forward. 

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Posted by Geoff Skadra on Tue, Jul 11, 2017 @ 10:47 AM

Topics: Inbound Marketing, Lead Nurturing