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Geoff Skadra

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Fixing a Broken Digital Marketing Campaign

 If your digital marketing campaign isn't bringing the results you imagined, then it doesn't necessarily mean that the marketing practice itself is fruitless. Instead, it's a sign that something...

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Posted by Geoff Skadra on Mon, Sep 18, 2017 @ 09:04 AM

Topics: Digital Marketing, Inbound Marketing

2017 Corporate Website Trends That Generate the Most Leads

It used to be that simply having a website was enough to put your business ahead of the competition. But in today's world—and with the endless possibilities of modern design—companies must keep up...

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Posted by Geoff Skadra on Wed, Aug 16, 2017 @ 10:12 AM

Topics: Web Design and Development

How to Turn Your Website into a Lead Vacuum

An aesthetic web design is nice and all, but your site's main purpose is to generate and convert leads. In this article, I'll explain how to turn your website into a lead vacuum. You'll be getting...

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Posted by Geoff Skadra on Mon, Aug 14, 2017 @ 10:10 AM

Topics: Digital Marketing, Web Design and Development

These Digital Marketing Metrics Will Drive Results for Your Business

Most small business owners rely on a variety of financial and operational data to make decisions and form strategies, but digital marketing metrics are equally important. While there are hundreds...

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Posted by Geoff Skadra on Fri, Aug 11, 2017 @ 08:58 AM

Topics: Digital Marketing

3 Simple Ways to Improve Your Organization's Homepage

You never get a second chance to make a first impression. That's the reason we wear professional suits, make sure our breath is fresh, and deliver a hearty handshake when we first make someone's...

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Posted by Geoff Skadra on Mon, Aug 07, 2017 @ 10:08 AM

Topics: Web Design and Development

How Are You Measuring Your Return on Marketing Investment?

Smart consumers consider their return on investment before committing to a pricey purchase. But are businesses effectively monitoring the payback from their performance based digital marketing...

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Posted by Geoff Skadra on Thu, Jul 20, 2017 @ 12:16 PM

Topics: Digital Marketing

I Know Who I Want My Clients to Be... Now What?

Understanding your target audience is a critical first step to make, but it's just the beginning. In this blog, we'll explain why inbound marketing is the best way to move forward. 

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Posted by Geoff Skadra on Tue, Jul 11, 2017 @ 10:47 AM

Topics: Inbound Marketing, Lead Nurturing

4 Quick Email Marketing Tips to Increase Open Rates

As time goes on, it's common to see open rates drop in an email marketing campaign. In this blog, we'll suggest some strategies you can use to bring them back up and keep them there. 

Here are 4...

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Posted by Geoff Skadra on Thu, Jul 06, 2017 @ 04:20 PM

Topics: Digital Marketing

Is Your Marketing Budget Organized for the Best ROMI?

Aside from effectively increasing revenue, marketing has become all about efficiency. At the end of the day, you want to spend as little as possible while still generating plenty of relevant...

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Posted by Geoff Skadra on Mon, Jul 03, 2017 @ 02:17 PM

Topics: Digital Marketing

5 Tips to Grow Your Business with Live Streaming Video

Live videos are generating a ton of engagement on social media. In fact, people are spending 3 times longer watching live video versus those that have been prerecorded (Source: Social Media Today...

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Posted by Geoff Skadra on Thu, Jun 22, 2017 @ 09:08 AM

Topics: Digital Marketing