Live videos are generating a ton of engagement on social media. In fact, people are spending 3 times longer watching live video versus those that have been prerecorded (Source: Social Media Today). Tools like Facebook Live, Instagram Stories, and Periscope make live streaming for business easy and present huge opportunities for you to actively engage with potential customer and foster relationships.
Why Videos Perform Exponentially Well
Videos have a compelling way of capturing attention and moving viewers to take an action. They also draw customers into your brand’s culture while easily communicating your messages, in turn, strengthening the trust and appreciation of your brand.
How Video Can Help Grow Revenue
By using live video, you'll quickly build trust with your followers; trust is the key ingredient in getting customers to do business with you.
Implementing live streaming video can explode your social marketing efforts and have a lasting impression on potential customers.
Here are five unique ideas to get you started!
#1 Host Live Q&A Sessions
Broadcasting in real-time offers a chance for viewers to ask you questions and receive prompt responses.
Q&As are also incredibly valuable to your marketing strategy as they help by:
- Keeping you in tune with your audience
- Understanding specifically what your audience wants
- Understanding the concerns and difficulties they have
Consider hosting Q&A sessions the same time weekly or monthly to create expectancy. It’s a great way for followers to feel connected with you, further humanizing your brand.
#2 Take Followers Backstage
Give followers a taste of your brand’s culture by inviting them into the office, behind-the-scenes. Events that were once shut off to the public are now made easily accessible through live streaming.
Whether it’s a conference event, the holiday party, the company BBQ, or simply office shenanigans, allow people to experience more of your brand through the lens of live social video.
#3 Demonstrate Your Products
Did you know that after watching a video, 64% of users are more likely to buy that product online? As mentioned, videos have an amazing way of getting people to take an action. Product videos are excellent content pieces for your strategy because your audience can see the way your product works and how it will benefit them.
#4 Report Breaking News
Be the first to share trending news in your industry by whipping out your mobile device and going live! Your fans will appreciate you keeping them in the know. This will also help to position you as a reliable resource. Most importantly, this adds to your credibility and enriches your overall digital marketing strategy. (There is that trust factor again.)
Note: When reporting breaking news, be sure to share your brand’s opinion. It’s another way for followers to get to know you and where you stand on key topics.
#5 Expand on Popular and Evergreen Blog Articles
Your small business blog is perhaps your most valuable online asset. Your blog helps your business in several ways:
- Your blog helps your company to be viewed as an expert in your niche
- It offers a place for your brand’s voice
- It helps in boosting your website’s search visibility
- It’s also a key tool for repurposing content to extend your reach and influence
How does your blog help with your live streaming efforts?
You can analyze your blog articles and see which ones have performed the best. Then expand on your popular articles and topics through live video. This gives people another way to digest your content while appealing to their interest and learning preference.
Plan Your First Live Video
Live streaming video will help build your brand and position your business as an industry leader. Users are drawn to these types of content so leverage them to your advantage. With consistency, you’ll discover an increase in following, more fans attending your broadcasts, and an increase in people engaging with your content.
Ready to amplify your social media marketing to grow your audience and produce real results? We know what it takes to get you to your next level! Reach out to us here and let’s chat.