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The Performance Blog

Improve Your Organization's Performance

5 Things That No One Tells You Will Make or Break Your Google Ranking

Posted by Geoff Skadra on Wed, Feb 22, 2017 @ 08:46 AM

What are the top factors that make the biggest difference with your Google ranking? SEO is always changing as Google releases new algorithms. If you want to rank your website, it's essential to know which factors matter most this year. Here are the top 5 factors that impact your Google ranking in 2017.


1. Content

Google increasingly rewards sites that publish high-quality content, especially ones that demonstrate "E-A-T." This stands for expertise, authoritativeness, and trustworthiness. To meet these criteria, make sure your content is original, well-written, and relevant to your audience. 

2. Backlinks

While backlinks were traditionally the major SEO ranking factor, many people believe they no longer matter. Backlinks are still important for website rank. The only difference is that Google is now much stricter about where you get them from. Focus on getting links from quality sites that are relevant to your niche. Poor quality links, on the other hand, can actually harm your ranking.


3. Mobile-responsiveness

This is a relatively new SEO factor but one that's getting more important all the time. As more users access the internet using mobile devices, the search engines want to make sure that websites are mobile-friendly. Of course, this is also worth doing to please your customers and prospects. The easiest way to check this is to type in your URL at the Mobile-friendly Test page. 

4. Optimized images

As the internet gets more visually oriented, it's just as important to optimize your images as your text. Keep your images small enough that they don't slow down page-loading speed (another SEO factor). Give your images relevant, keyword-rich titles and ALT text. 


Using HTTPS format rather than HTTP is a technical issue that not only helps to keep your site more secure but also helps your SEO. To provide your website with this attribute you need an SSL certificate, something worth investing in if you have a business and want to boost your credibility as well as your ranking.  


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