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The Performance Blog

Improve Your Organization's Performance

3 Tips for Creating Effective Content on a Budget

Posted by Katrina Stewart on Thu, Aug 31, 2017 @ 01:09 PM

Content marketing isn’t the budget friendly strategy that many marketers claim it is. Great content takes a ton of time, and in some cases money, to produce and distribute it effectively. As a busy in-house marketer, this is quite the challenge.  

But don’t worry! There are a ton of things you can do to ensure you’re producing effective, quality content while preserving your free time and your budget.  

First off, always use an editorial calendar.  

You’re a creative person. And when you’re engrossed in the topic of your marketing for your organization, there’s a good chance that you'll think up a ton of great content ideas every day.  

But what are you supposed to do with those ideas?  

Trying to store them in a mental calendar is only going to results in disorganization, and you won’t be able to get anything done with a hazy content strategy like that.  

With an editorial calendar, you can mark your content ideas on paper and prepare for them months in advance. That way, you’re always ready to write your next post, edit your drafts, and publish your content on time.  

30 point checklist for launching your next campaign free download

Secondly, consider hiring a freelancer.  

Let’s face it. If you don’t have time to create remarkable pieces of content, chances are the ones you do manage to put out aren’t going to perform well.  

That’s where hiring a freelancer can help you tremendously.  

With a site like Blogmutt or Upwork, you can get great content made by experienced creators, all without spending a ton of money.  

And lastly, build your content distribution networks early.  

If you’re new to the world of content marketing, there’s a good chance that you haven’t yet grown an audience. And when your content isn’t reaching your target audience, there isn’t a purpose for posting content at all!  

That’s why it’s extremely important to start building your content distribution networks early.   How can you do this?  

  • Create content offers that convert visitors into leads. This could be an e-book, webinar, or any other form of content that your readers enjoy. That way, when you post a new piece of content, you’ll have email subscribers to send it to.  

  • Develop relationships with influencers. This is one of the most effective content promotion channels out there, and it doesn’t cost anything. Start talking with relevant thought leaders in your industry. After a while, reach out for a quote or an interview. There’s a good chance they’ll share that piece of content once it’s completed.
  • Cross promote social media accounts. Be sure that every visitor on your site has easy access to your social media accounts. In fact, it’s a good idea to shout out your social accounts in your content if you’re starting out.  

If you leverage these suggestions, you won’t have to spend a dime advertising your blog posts or content offers; your traffic will come to you for free.  

Content marketing is tough. It takes time and effort to create quality content; not to mention the budget to create extra content and distribute it. But if you follow the suggestions in this post, you’ll start to see your content marketing efforts pay off in no time, without the extra budget spends.  

Having trouble with your digital marketing efforts?  Read our free guide to begin connecting and   converting customers and to develop a great  digital marketing strategy!    READ THE GUIDE

Not sure if your content marketing strategy is heading in the right direction? Let’s get you on the right path. Contact us today to schedule your strategy meeting.