The majority of commercial website traffic comes from search engines, namely Google. That means competition for search position is stiff and websites not properly optimized don't make the cut.
Worried your search ranking is plummeting? Follow these up-to-date tips on improving your organization's Google ranking and your site will be in better shape for making the top results.
1. Use updated keyword phrases
This is an incredibly important step! Now that Google search is able to answer many (properly formatted) queries, it's important to optimize your pages for these queries, or phrases. In the past, short keywords were the way to go; they are no longer the best strategy.
Here's an example of how keyword SEO has changed:
- Question: 'Where can I find a digital marketing agency online?'
- Old keyword phrase: 'Digital marketing agency'
- New keyword phrase: 'Find an online digital marketing agency'
Companies must now anticipate what search queries their consumers enter to find results, and integrate those queries into their existing SEO.
2. Format links correctly
Internal and external links are still important for search engine ranking improvement—when done correctly. There is no set number of links per page or blog recommended for ranking improvement, but the following formatting guidelines are a great place to start:
- Do not crowd your content with links; instead, distribute them evenly.
- Links should be a part of the page copy, or in a list.
- Links should also be relevant to the page's content.
- Make sure linked sources are a trustworthy authority on the subject.
Remember to ALWAYS link sources! Google has never been easy on plagiarism, but their crawler bots have been cracking down even more since the latest algorithm update.
3. Make social media work for you
If your organization has been slacking on social media, it's time to start paying attention. The more your business appears online, the higher your search position will be. Just having social media profiles for your company will improve search ranking—regardless of how active it is.
Having active social media profiles for your business is even better, with the potential to boost your Google search position dramatically. Interacting with consumers is proven to improve a business' site visits. Answering messages and comments timely is also key, so be sure to check these often.
Get expert help with improving your organization's Google ranking
Omni Strategic Technologies is dedicated to your digital success. Contact us today for more information on our tailored SEO and digital marketing solutions.