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The Performance Blog

Improve Your Organization's Performance

10-Step Inbound Marketing Process for Small Businesses

Posted by Geoff Skadra on Thu, Sep 22, 2016 @ 03:57 PM

Inbound Marketing focuses on creating quality content that pulls people toward your company and product. Learn the 10 step process to get started driving leads to your website and converting them into dollar signs.

Step 1. Analyzing your Goals

This ten step inbound marketing approach begins with examining your goals. This stage involves some background research. Focus on your future plans and make a list of goals that will drive your campaign.

Step 2. Know your Buyers' Persona

In order for this process to work, you must focus on your buyers' persona. Get to know your customers' backgrounds so that you can more strategically target your marketing campaign.

Step 3. Website

The third step includes having a properly designed website. Visitors should quickly find the information they're looking for when they arrive on your homepage. You should use intuitive design elements to help keep visitors engaged with your website.

Step 4. SEO

Search engine optimization (SEO) determines how well your site will perform on search engines. There is an entire set of guidelines by Google on strategies and techniques you can follow to ensure you aren't making any detrimental SEO errors.

Step 5. Automation

Marketing automation is essential. Marketing automation tools can help save you time and money by keeping you organized, on-task, and most importantly consistent. You can post to your social media accounts, optimize pages, and create landing pages, all from one portal.

Step 6. Content

The sixth step includes creating fresh, valuable, and intriguing content that will help your website attract customers. Content needs to have relevance to your business and copying content from other websites is one of the biggest mistakes many companies make.

Don't make costly mistakes. Learn how you can create winning content for each stage of the buyer's journey.

Step 7. Social Media

Maintaining a social media presence offers another media outlet for reaching your target market. A good inbound marketing strategy helps you determine which social media websites would best suit your company.

Here is a simple infographic for creating a social media strategy for your business.

Step 8. Search Engine Advertising

Search engine advertising is an effective way to drive targeted traffic to your site. Despite the fact that it does require a financial investment, it's the best way to get the traffic rolling in. Paid advertisements give your website the boost it needs, especially when you're just starting out.

Step 9. Nurturing Leads

Your site may produce leads, but turning those leads into customers is a whole separate challenge. Nurturing those leads is a technique that keeps you on their minds.

Step 10. Measuring Progress

Measuring and improving on your result is an ongoing process. You should analyze reports to figure out what's working and what you should adjust. 

Need a little help deciding what to tackle first? Here is a free digital marketing guide that can explain all of the inbound terminology and help you jump-start your digital marketing process. Download free beginner's guide to finding success with digital marketing.