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How to Create Consideration Stage Content for the Buyer’s Journey

Moving your leads successfully through your sales funnel (or buyer’s journey) requires strategic content that keeps them engaged and taking action. With a clear understanding of the different stages,...

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Posted by Geoff Skadra on Tue, Apr 25, 2017 @ 04:44 PM 0 Comments

Topics: Digital Marketing, customer experience

Ransomware. Intercepted.

Ransomware is no doubt a concern for you and your business. During recent webinars hosted by Sophos, 70% of 3,500 survey participants revealed that they have been impacted by Ransomware.
 
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Posted by Jim Whitecotton on Thu, Apr 20, 2017 @ 10:27 AM 0 Comments

Topics: Cybersecurity & Compliance

13 Social Media Marketing Tips for Small Businesses

Many organizations are turning to social media platforms to research, understand, and engage their audiences. Proactive and professional social media engagement will establish trust, credibility,...

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Posted by Geoff Skadra on Mon, Apr 17, 2017 @ 12:29 PM 0 Comments

Topics: Social Media Marketing

Four Companies Leading the Way in Social Media Marketing

These four companies are using social media marketing to expand and improve the holistic brand experience of their product, and this is a strategy that works particularly well with young audiences.

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Posted by Katrina Stewart on Thu, Apr 13, 2017 @ 12:32 PM 0 Comments

Topics: Social Media Marketing

How to Treat Alumni Engagement in A Digital Age

You have sent out your newsletters, emails, and donation requests. You have mailed reminders and pleaded for responses, and yet, your efforts are miles away from reaching your goals. What have you...

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Posted by Geoff Skadra on Wed, Apr 12, 2017 @ 04:30 PM 0 Comments

Topics: Digital Marketing, Higher Education

3 Things You Need to Know Before Hiring a Digital Marketing Consultant

Creating a digital marketing strategy for your brand can be a fun and satisfying experience. However, it is important to consider a few things before embarking on the journey toward strengthening...

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Posted by Geoff Skadra on Fri, Apr 07, 2017 @ 12:17 PM 0 Comments

Topics: Digital Marketing

How to Make Your Business Stand Out In An Over-Saturated Market

Over-saturation is becoming a problem in many industries.  If this is a problem your company is struggling with; there is hope. Here is how you can use digital marketing to make your business...

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Posted by Katrina Stewart on Wed, Apr 05, 2017 @ 11:27 AM 0 Comments

Topics: Digital Marketing

Is Your Business Falling Behind the Social Media Curve?

Did you know? 80 percent of consumers who complain about brands on Twitter expect responses within just one hour.

Why is that? Consumers are now turning to social media platforms to share...

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Posted by Katrina Stewart on Wed, Mar 29, 2017 @ 12:10 PM 0 Comments

Topics: Social Media Marketing

Is Your Company Prepared for the Rising Cybersecurity Threats?

According to CIO magazine, there are four major information security threats that IT professionals must manage and overcome in 2017. These include cybersecurity threats and risks associated with...

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Posted by Jim Whitecotton on Mon, Mar 27, 2017 @ 10:34 AM 0 Comments

Topics: Cybersecurity & Compliance

Is Your Website Driving Away Customers?

Your website is the face of your business. It's not there just to provide information or sell a product. Your website represents your company, your brand, and your values. It's important to take...

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Posted by Katrina Stewart on Thu, Mar 23, 2017 @ 04:52 PM 0 Comments

Topics: Web Design and Development, customer experience

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